6 Elements of Design
Great design doesn’t just happen by chance.
A great designer strategically chooses things like color, shapes, and typography
—all of which have an impact on how a viewer or user perceives and engages with a piece of work.
Certain principles of design can also make a design more functional, especially when it comes to digital product design;
with the right pieces in place, you can create meaningful experiences that effectively solve your user’s pain points.
Adobe
Design elements:
- line
- shape
- color
- typography
- texture
- space
Briefly:
- A line is a great way to separate sections of your page or bring your reader’s attention to a certain part of the page.
- Shapes are ultimately found in everything from your logos to illustrations to countless other elements in your design.
- Color helps to evoke emotions and establish a mood behind the design.
- Typography lets your users know the tone of your page and helps establish visual hierarchy in your design.
- Texture creates a visual feel in your design.
- And finally, positive and negative space helps you maximize areas that don’t have any design elements.
7 principles of design (Adobe list)
- Unity
- Emphasis
- Hierarchy
- Scale
- Contrast
- Repetition
- Rhythm
7 principles of design (99 design list)
- Emphasis
- Balance
- Alignment
- Contrast, Repetition
- Proportion
- Movement
- White Space
4 design principles (Robin Williams)
- Contrast
- Repetition
- Alignment
- Proximity