There is a belief among some people that, like a piece of art, the design of an app or website is subjective and open to a user’s personal interpretations, thoughts, or feelings.
Although a user’s reaction to a design might be subjective, the design itself isn’t.
Your designs will give users solid solutions to problems they experience. Think about what the user wants to do when they visit your app or website. What is their goal? How will you meet that need with your design? How will the user react?
The human brain makes sense of the world around it by building logic, patterns, and structure.
Gestalt Principles describe how humans group similar elements, recognize patterns, and simplify complex images when we perceive objects.
These principles guide how humans view the designs around them in everyday life. In the wireframes you’re creating, you can apply Gestalt Principles to organize content so it is visually pleasing and easier to understand.
google
Similarity means that elements that look alike (in shape, size, or color, for instance) are perceived to have the same function. This provides consistency.
Proximity means that elements that are close together appear to be more related than things that are spaced farther apart.
Common region means that elements located within the same closed area are perceived to be grouped together.
google