Design thinking
Definition 1 Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit…
Categoría: Concepts
Empathy Map
Definitions An empathy map is an easily understood chart that explains everything designers have learned about…
Competitive Audit
References https://www.toptal.com/product-managers/freelance/product-designer-guide-to-competitive-analysis https://edwardlowe.org/how-to-conduct-and-prepare-a-competitive-analysis/
Website optimization (SEO+CRO)
References https://www.optimizely.com/optimization-glossary/website-optimization/
User Journey Maps
NN/g perspective Journey maps are a common UX tool. A journey map is a visualization of the…
The principles and the elements of design
6 Elements of Design Great design doesn’t just happen by chance. A great designer strategically chooses…
What is UX design?
Key questions about UX design.