User Journey Maps



NN/g perspective

Journey maps are a common UX tool. A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

NN/g

In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative. This narrative is condensed and polished, ultimately leading to a visualization.

References

https://www.nngroup.com/articles/journey-mapping-101/

https://uxplanet.org/a-beginners-guide-to-user-journey-mapping-bd914f4c517c

https://www.optimizely.com/optimization-glossary/user-journey-map/

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